Diversity, Equity & Inclusion

Diversity, equity and inclusion have not just become part of our vocabulary, they’ve adjusted our thinking, expectations and behaviour. But what do they mean for market research and how do we build the principles of DE&I into our approaches and practices? The challenge for us as researchers is that surveys are highly categorical in nature – while diversity and inclusion are decidedly not. In fact, the practice of grouping people can make an individual feel overlooked and excluded.

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