Adam arrived in Vancouver in August 1991, sight unseen, to study psychology. Six long years later, he netted a PhD – but it was a PhD with no realistic prospect of a job in the academic world. So he needed to find another world, or at least a job so that he could stay in Vancouver.
That job was officially titled “Research Consultant” – a misleading title because he initially wasn’t asked to consult on anything. He was given fairly low-level tasks, which he performed dutifully but with no idea how these tasks could be classified as research. Having heard the term “insight” repeatedly around the office, Adam was anxious to prove himself by generating some.
His first opportunity came with a project about “what drives consumer milk brand choices”. Adam’s analysis was exhaustive and he was confident that he’d found the key driver. Using a respondent comment for dramatic effect, he summarized for his audience that consumer choice was pretty straightforward – they “prefer the brand with the biggest jugs!”
Fast-forward quickly to 2011. Adam founded Sentis to apply his research skills in a way that would really help clients solve problems and make sound investments in marketing and operations. Luckily, Adam’s insights have sharpened from the early days, and he now helps clients across a range of industry sectors to attract and retain customers and employees, to strengthen their brand and reputations, and to identify new areas for growth.
Today he runs Sentis with fellow Managing Partner, Julie Winram. Their successful partnership is based on a shared commitment to doing what’s right for our clients’ business and investing in our team. It’s a pretty simple formula.
Brand development and positioning, KPI development and tracking, VOC program design, program evaluation, public opinion, corporate reputation, employee commitment and well-being.
Experimental design, segmentation, advanced analytics, in-depth interviewing, focus group moderating.
Tourism, energy and utilities, transportation, financial services, government and citizen services, and healthcare.
Adam received his Doctor of Philosophy (PhD) in psychology from the University of British Columbia (UBC). He received his qualitative research training from RIVA, and his Indigenous culture awareness training from The Path Institute.
Adam was born in Jersey City, New Jersey and came to Vancouver by way of Madison, Wisconsin. When not at Sentis HQ, he often can be found gardening or golfing – both which he pursues with enthusiasm and mixed results.
Ask Adam about… working with pigeons.
Julie is an innovator, developing new models for customer experience management and ROI, economic impact measurement and employee engagement. She’s passionate about harnessing technology, revamping tracking programs and setting corporate metrics, benchmarks and targets.
Julie’s commitment to the success of her clients has attracted a loyal following. Clients turn to Julie for guidance when making critical decisions affecting business processes, marketing and communications, and brand strategy. She is a trusted advisor who makes the time to dig into the business problem and propose big picture “sea change” solutions right alongside more targeted recommendations.
Prior to Sentis, Julie led the Western Canadian businesses of Synovate and Ipsos and was a partner of MarkTrend Research. She served as an Expert Witness on Polling for the BC Supreme Court and the Board of Directors for Consumer Protection BC, chairing the Governance Committee. She currently serves on the BC Egg Marketing Board MarComm Committee.
Brand positioning and value proposition, market segmentation and personas, customer journey and path to purchase, campaign effectiveness, Voice of the Customer program design, scorecard development and target setting, economic impact.
Financial services and insurance, automotive, heavy equipment, workplace safety, retail, transportation, convention centres, member associations, public sector agencies.
Julie was born and raised in BC. She is forever optimizing her garden and gets immense satisfaction from stuffing as many errands as possible into a single day.
Julie holds a B.Comm (Marketing) from UBC and is a Certified Marketing Research Professional.
Ask Julie about… painting curbs.
Mary got her start in research over 25 years ago as a data analyst at MarkTrend Research. This was a time when data analysts had to rely on things called “mainframe computers” and use arcane programming languages to process data – back then you had to wait weeks to get your results. There was nothing quick about it.
Since her days as a data analyst in the pre-internet era, Mary has held progressively senior positions in research operations and client development. She is now a trusted consultant to major organizations across Canada and the U.S. Public and private sector organizations turn to Mary for her unique ability to translate research results into practical recommendations that help solve problems and identify opportunities.
Mary is particularly passionate about helping organizations find ways to deliver better service, work more efficiently, be better places to work, and become more profitable. The sweet spot for Mary is when she can apply a research solution to help organizations achieve these goals.
Mary is an important mentor and advisor to our younger researchers, guiding their work and supporting their development in the industry.
Mary is Sentis’ Privacy Officer, responsible for ensuring that our policies and procedures always meet and exceed the requirements of the FOIPPA and PIPA.
VOE and VOC program design, corporate reputation measurement, performance management, program evaluation, privacy legislation.
Government and citizen services, public opinion, energy and utilities healthcare and pharmaceuticals, security services, financial services.
While in the office, Mary has mints, she always has mints. Outside the office, Mary is an avid reader, a CrossFit enthusiast with her husband, and strangely, seldom has mints…
Ask Mary about… canards.
Steph is the embodiment of our “Client First” philosophy. Everything she does at Sentis is driven not only by her commitment to outstanding client service but also by her desire to find unique ways of helping clients solve tough problems and reach ambitious targets. This often means mulling over different ways to design projects that will produce the best results, and digging deep into the data for the most useful answers.
Steph’s drive and unique mix of talents have resulted in a number of important innovations in Sentis’ research practice and in the way we present our results. Steph engineered our Customer Payback Model, which uses customer experience survey data to illustrate the amount of business that will be generated for clients due to repeat visitation and referrals. Steph leverages her eye for graphic design and data visualization to continuously enhance the clarity and visual appeal of our reports, presentations and online reporting sites.
Economic impact evaluation, ROI measurement, brand health & campaign evaluation, market segmentation, large-scale program transitioning, mystery shopping.
Automotive, financial services, convention centres, retail.
Born and raised in Vancouver, Steph is named after actress Stefanie Powers from the 80’s TV show Hart to Hart. She enjoys running, cycling, phone photography (that still counts, right?), and relaxing with a good TV show.
Steph holds a BA in Sociology (Honours) from UBC.
Ask Steph about... birthday turduckens.
In the entrepreneurial, agile world that is Sentis, Tracy is a dedicated team player. She readily takes on additional responsibilities to help the team get the job done while continuing to deliver superior service and results to a long list of loyal clients. She listens intently, thinks through things carefully before acting, and stays calm in the face of competing deadlines. She’s a great role model and mentor for her junior colleagues.
Tracy moves easily between the back-stage world of research with its many, solitary hours of data analysis and reporting, and the on-stage world of research where she delivers clear, focused presentations to senior managers and C-suite executives.
Program evaluation, performance management, mystery shopping, online reporting design, government and citizen services, advanced analytics.
Municipal government, transportation, tourism, financial services, healthcare and pharmaceuticals, utilities, technology.
Tracy loves graphic design and has a growing Facebook following for her drawings and t-shirt designs. When not immersed in graphic design, Tracy plays the ukulele with immense enthusiasm.
Tracy holds a MSc from the University of Toronto.
Ask Tracy about… kayaking in windstorms.
Looking for that rare research consultant who can wrangle your stakeholders, guide you through the qualitative exploration phase, transition seamlessly into a quantitative online survey and then facilitate workshops to align your team, make decisions, and work through change management?
Meet Ayden. A lover of all things coffee, her abundant energy and enthusiasm is matched only by her exceptional organizational and project management skills. She is a careful planner who enjoys pushing outside her comfort zone, and this combination has enabled her to quickly move up the ranks since joining Sentis in 2014. As Account Director, she manages a number of our key accounts and along with Adam, leads our qualitative division.
Ayden is passionate about helping new graduates navigate entering the workforce. She guest lectures at the undergraduate and graduate level at Simon Fraser University and the University of British Columbia, and is generous with her time, offering informational interviews and representing Sentis at career fairs.
Mixed-method research, workshop facilitation and presentations, customer and employee program management, advertising evaluation, corporate reputation tracking, brand positioning.
Credit unions, government, industry regulators and citizen services, member associations, heavy equipment.
Ayden’s love of travel has taken her to 5 continents and 17 countries. When she’s not working or globetrotting, you’ll find her gardening or enjoying a glass of wine by her firepit.
Ayden received her BA in International Development from McGill University and her MA from King’s College London in the UK.
Ask Ayden about…high fives.
Consistent with her years playing team sports, Alana brings to Sentis a fiery competitive spirit, a strong work ethic and a true dedication to helping her teammates reach their goals. She jumps at the opportunity to pitch-in. She takes on new, unexpected opportunities, steps in to support projects that grow beyond their initial scope (which happens often), and volunteers to check mountains of data – which she does with machine-like accuracy and efficiency. She’ll also give a report that extra something that makes clients sit up and say “now that’s exactly why we chose Sentis”.
Alana came to Sentis with rock solid analytical, writing, project management, and public speaking skills. As a Senior Project Manager, she continues to build on this foundation to the benefit of clients in both the public and private sector. She thinks and writes clearly, sees the implications of the results, and can be counted on to make practical recommendations that are actionable for our clients.
VOC and VOE program management, advertising and communications measurement, brand image and marketing collateral testing, brand tracking and positioning, mystery shopping and price audits.
Government and citizen services, public opinion, transportation, tourism, financial services.
In her free time, Alana loves to play sports. She also enjoys watching reality TV (we hired her anyway), playing board games and travelling – especially to Disney.
Alana holds a BBA in Marketing and Finance from Simon Fraser University.
Ask Alana about… playing the clarinet.
Having grown up in Hong Kong, Yoki moved to Vancouver to pursue a B.A. (Honours) in Anthropology from UBC. There, she developed her research skills through experiences like studying at an ethnographic field school and completing a thesis project with a local software company. Discovering a world outside of academia when completing her Master of Management degree, Yoki joined Sentis right out of university.
As Project Manager, Yoki develops and executes a broad range of research initiatives, from small ad hoc projects to large scale tracking studies. Somehow, she also finds time to play a key role in the development and launch of our online reporting sites. She loves her work and loves seeing clients highly satisfied with the results.
Yoki has a strong hands-on analytical bent, and enjoys hanging out in Excel (yes, hanging out) and dabbling in other programs like SPSS and R. Yoki is also part of the team that manages and enhances Sentis’ in-house NLP tool used for processing large amounts of open-ended text data. Feel free to reach out for a demo!
When not at her workstation, Yoki tries to be active and goes skiing and snowboarding every winter. However, most of the time, you’ll likely find her napping or enjoying a TV show.
Ask Yoki about… canes.
Born and raised in Paraguay, Amelia spent much of her time drinking great coffee and avoiding the 40 ̊ C heat. She spent a year volunteering in Israel at the Bahá’í World Centre before arriving in Vancouver to pursue a B.A. in Cognitive Systems at the University of British Columbia (UBC). Given her interest in business she also completed a minor Commerce.
During her final year at UBC, Amelia worked as a research assistant at the Attentional Neuroscience lab, studying the relationship between cognition and gait. This is where she discovered her interest in data analysis and project management – and that gait is really just a fancy word for the way people walk.
As a Project Manager she works with different teams to develop, execute and deliver qualitative and quantitative research projects for Sentis’ private and public sector clients. Her powers of organization are legendary, and enable her to efficiently manage a long list of diverse projects. (She is the Sentis team member with the tidiest workstation).
She is also a highly effective communicator and presenter, and can keep an audience engaged – even in the age of video conferencing!
Amelia loves to nap, travel and meet new people – as long as it does not interfere with her “occasional” binge-watching of a new TV show.
Small reminder: Don’t ask Amelia about Uruguay (she is from Paraguay). But feel free to ask her anything about Messi.
Vicky was born and raised on Vancouver Island before making the move to Ontario to obtain her BES (Bachelor of Environment & Business) at the University of Waterloo. She developed her research and data analysis skills through undergraduate projects and co-ops. During her co-op program she worked as a junior economist at Industry Canada in Ottawa, policy analyst at the Ministry of Research Innovation and Science in Toronto, and a data analyst at Suncor Energy in Oakville.
As Project Manager at Sentis, Vicky coordinates with internal and external stakeholders to execute research projects for Sentis’ clients in both the private and public sector. Vicky is highly regarded for her ability to design and execute online panel studies and has become our “go to” when we need to tackle a tough sampling challenge.
Vicky moved back to British Columbia in May 2018 and joined Sentis later that year. When she’s not working, she enjoys trying out new recipes and travelling, but most of all, she loves hanging out with her dog, Ollie.
Ask Vicky about... Filipino food.
Why did Mun move to a country 30 times larger than Malaysia? Perhaps it’s her obsession with maple-scented $100 bills. Mun pursued her education at the University of British Columbia and graduated with a Bachelor of Commerce in the areas of Marketing and Business Technology Management with honours; mainly due to her curiosity in pushing her boundaries.
Mun discovered the world of analytics and research through first-hand exposure during her university days where she played consultant to client projects. Ask her about her work with Faculty Brewing – she enjoys their beer and takes pride in the work she’d done.
As one of Sentis’ newborns, Mun is inspired to translate her interests in research, data visualization/analytics and programming to help Sentis clients make informed decisions. Mun loves challenging herself and digs deep into the ‘why’ of almost everything—why does she do that?
Outside of work, Mun enjoys bouldering, aromatherapy, writing freestyle poems and learning how the mind works…
Ask Mun about… the world of wines.
Janessa has the unique ability to turn your boring design into something fun. But she doesn’t just make things look pretty – she communicates key information through functional, intuitive design that is easily digestible (and okay, her work looks good!).
As our resident designer and UX/UI expert, Janessa has had an impact in all areas of Sentis design and branding, from whitepapers, reports, and online reporting sites to survey themes & design.
She is also an avid front-end programmer who oversees our survey platform feature development, ensuring our web surveys stay modern and perform flawlessly on any device.
UI design, UX design, front-end development.
When she’s not working, you can find Janessa lounging around home with her cat Louie, playing video games, eating pizza, or cheering on the Seahawks.
Janessa earned her Bachelor of Commerce from Ryerson University, and has Certificates in UI and UX Design from BrainStation.
Ask Janessa about… finger painting.
As Sentis’ Head of Development, Evan is responsible for overseeing the development, maintenance and enhancement of our client online reporting sites and dashboards. He also plays a leading role in creating tools that facilitate the extraction of meaning from data. As an example, he developed Sentis NLP – a classification, tabulation, and visualization tool for natural language data.
Originally from Vancouver Island, Evan moved to Vancouver in the winter of 2017. Before moving across the strait, Evan earned his Bachelor of Software Engineering from the University of Victoria. While completing the Coop program Evan worked at a telecommunications company in Ottawa, an analytics company in Victoria, and a gaming studio in Vancouver.
Before joining Sentis, Evan was the Lead Web Developer for the University of Victoria Bookstore. Working there he oversaw hiring coop students, managing and developing features for the e-commerce site as well as other tasks.
When not in the office Evan is either cooking, eating or consuming mass amounts of coffee.
Ask Evan about... tents in trees.
As part of Sentis’ programming and web development team, Sunny creates custom online reporting platforms. He combines logic and creativity with technical training in software engineering to enhance the functionality of our reporting sites and optimize the user experience. He works collaboratively with portal project managers to ensure that portals are built to specification and delivered on-time.
Sunny is also an avid builder of web and mobile applications, and has developed apps to make it easier for people to do a wide range of things including: navigating the London Tube, tracking academic performance, picking a restaurant, and keeping a diary.
When not programming or building apps, Sunny enjoys playing League of Legends and bowling.
Sunny attended the University of British Columbia, where he couldn’t decide between business and programming. The obvious solution? A B.Com, with a major in Computer Science.
Ask Sunny about…Korean culture and history, including why Jokgu has yet to catch on in the west.
Direct from Edmonton, Alberta, Jordi is a member of the Sentis programming and web development team. He leverages his passion to build products that will positively influence the lives of people to develop online reporting sites that are elegant, intuitive, and easy to use.
Before joining Sentis, Jordi worked as a full-stack developer – building databases, enhancing software systems and, of course, debugging programs. He also taught kids how to code!
Prior to the pandemic, Jordi was a big draw on the weekend karaoke circuit, and he plans to restart that part of his life up again when the pandemic is over. In the meantime, he’s keeping busy entertaining his one-year-old kitten at home.
Jordi received his B.Sc. from the University of Alberta where he majored in computer science and minored in marketing.
Ask Jordi about… where the best BBT place is.
Diarmuid worked as a fund accountant with the Bank of New York Mellon in Ireland before moving to Vancouver and joining Sentis. Diarmuid’s expertise in the analysis of financial data gives him a unique perspective on survey research and market research data.
At Sentis, he applies his diverse skill-set in the service of data quality. This includes providing advice on how to structure surveys to minimize response bias, implementing weighting schemes that maximize weighting efficiency, and ensuring that codes applied to verbatim comments reflect the true meaning of the content.
Diarmuid is our resident SPSS maven, and he uses this statistical package to process data files, produce cross-tabulations and perform a range of statistical procedures including regression, factor analysis and cluster analysis.
Statistical weighting (including rim weighting), sources of bias in survey research, advanced statistical analysis, probability theory.
Diarmuid speaks fluent Gaelic and likes to spend his weekends sailing around Vancouver.
Diarmuid holds an MSc in Economics and a BA (Music and Economics) from the National University of Ireland, Cork.
Ask Diarmuid about... rounding.
As Data & Systems Analyst, Charan helps manage and optimize Sentis’ internal research systems, processes and platforms. He reviews, programs and test surveys to ensure that they align with Sentis best practices. He also supports project teams in the design, testing and implementation of Sentis’ online reporting sites.
Before joining Sentis, Charan worked as a data analyst – using Tableau and other business intelligence tools to visualize corporate KPIs and help improve businesses processes.
Charan graduated with a Bachelor of Science degree in Statistics from Simon Fraser University. During his time at university he used statistical analysis and experimental design to understand, explain and predict behaviour and inform decision making.
Charan has a passion for learning new things and regularly takes courses to sharpen his skills in data analytics and machine learning.
When not in the office or learning something new, Charan can be found hiking, playing video games, or practicing Jiu Jitsu.
Ask Charan about… his Teams background.
Martin got fascinated with research in university when he was chosen to be part of a focus group for the launch of Miller Lite in Canada (sadly, no samples were provided) and has been of a data geek ever since. A natural math geek with a keen eye for seeking insights from the data, Martin loves all the 'a-ha' moments proper research provides.
Martin recently oversaw the Marketing & Research departments at for both Central 1 & Canadian Credit Union Association and has played a pivotal role in the strategic development, branding, marketing communications, and research for the whole cooperative system as Chair of the advertising program and dozens of individual credit unions for the last fifteen years.
Having led Marketing & Communications at G&F Financial Group for five years, he also led the introduction and promotion of the credit union's investment advisory services, as well as the rebranding of G&F itself – an experience he later applied to the rebranding of Central 1. Before these roles,
Martin was a senior manager for 9 years at Pattison Outdoor, where he acquired what he affectionately calls his 'JimBA' working for the out-of-home division for the Jim Pattison Group. Holding a B. Comm. with a major in Marketing from Concordia University, he recently completed the Corporate Entrepreneur and Design Thinking Programs at Stanford University.
Martin is also a proud member of the Filene Research Institute's i3 program, a member of the BCAMA Executive and a judge for both the CUES Golden Mirror Awards in the US and thrice for the BCAMA Marketer of the year awards in BC.
Ask Martin about... the time he held the Stanley Cup in the Montréal Canadians Parade.