We conduct experiments to determine the relative appeal of brand imagery, logos and positioning statements.
Voice of the Customer
We measure customer experience across touchpoints and retail locations so that individual store managers can evaluate and improve performance.
Brand and Ad Tracking
We measure brand awareness, positioning and market share, and how advertising influences brand impressions and purchase intentions.
Customer Journey Mapping
We use customer journey mapping to fully understand how customers interact with brands so that online and offline channels are designed to reduce customer effort.
