Our clients often look to us to come up with new ways to keep surveys fresh and engaging – perhaps even something that’s fun to do (!) Enter gamification: the addition of game-like techniques to present questions in different ways that are more fun for your respondents. It may seem like the ‘power-up’ your survey needs, but as we’ll outline in this brief overview, it comes with a lot of risks. If you’re looking to adding a little fun and games to your survey, here are a few things to keep in mind.

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24 November 2020