Having grown up in Hong Kong, Yoki moved to Vancouver to pursue a B.A. (Honours) in Anthropology from UBC. There, she developed her research skills through experiences like studying at an ethnographic field school and completing a thesis project with a local software company. Discovering a world outside of academia when completing her Master of Management degree, Yoki joined Sentis right out of university.
As Project Manager, Yoki develops and executes a broad range of research initiatives, from small ad hoc projects to large scale tracking studies. Somehow, she also finds time to play a key role in the development and launch of our online reporting sites. She loves her work and loves seeing clients highly satisfied with the results.
Yoki has a strong hands-on analytical bent, and enjoys hanging out in Excel (yes, hanging out) and dabbling in other programs like SPSS and R. Yoki is also part of the team that manages and enhances Sentis’ in-house NLP tool used for processing large amounts of open-ended text data. Feel free to reach out for a demo!