Julie is an innovator, developing new models for customer experience management and ROI, economic impact measurement and employee engagement. She’s passionate about harnessing technology, revamping tracking programs and setting corporate metrics, benchmarks and targets.

Julie’s commitment to the success of her clients has attracted a loyal following. Clients turn to Julie for guidance when making critical decisions affecting business processes, marketing and communications, and brand strategy. She is a trusted advisor who makes the time to dig into the business problem and propose big picture “sea change” solutions right alongside more targeted recommendations.

Prior to Sentis, Julie led the Western Canadian businesses of Synovate and Ipsos and was a partner of MarkTrend Research. She served as an Expert Witness on Polling for the BC Supreme Court and the Board of Directors for Consumer Protection BC, chairing the Governance Committee. She currently serves on the BC Egg Marketing Board MarComm Committee.

Areas of expertise:

Brand positioning and value proposition, market segmentation and personas, customer journey and path to purchase, campaign effectiveness, Voice of the Customer program design, scorecard development and target setting, economic impact.

Sectors/Industry practice areas:

Financial services and insurance, automotive, heavy equipment, workplace safety, retail, transportation, convention centres, member associations, public sector agencies.

Julie was born and raised in BC. She is forever optimizing her garden and gets immense satisfaction from stuffing as many errands as possible into a single day.

Julie holds a B.Comm (Marketing) from UBC and is a Certified Marketing Research Professional.

Ask Julie about… painting curbs.