Originally from Russia, Elvina moved to Vancouver as a child.
Elvina brings to Sentis a diverse background in marketing, AI, and market research. As a brand management intern at Hudson’s Bay, Elvina helped activate marketing campaigns and measure campaign impact. As a strategy consultant for a tech company, she analyzed trends in how organizations are using AI and contributed to the development of an AI product aimed at reducing inventory waste and promoting sustainability.
Elvina learned the nuts and bolts of market research at UBC where she received her Bachelor of Commerce from the Sauder School of Business. While at Sauder, she served as a Research Assistant and worked on a range of qualitative and quantitative studies, including studies to identify customer segments and purchase drivers for a niche lifestyle brand.
As an Analyst at Sentis, Elvina’s responsibilities include project management, sampling, data analysis and visualization, and report development.
Passionate about skiing and the outdoors, Elvina appreciates the balance of an active lifestyle, often attending yoga classes. Vancouver allows her to indulge in her love for skiing (and teaching other people to ski) while enjoying the city’s vibrant culture.