Tracy Tan

Account Director

In the entrepreneurial, agile world that is Sentis, Tracy is a dedicated team player. She readily takes on additional responsibilities to help the team get the job done while continuing to deliver superior service and results to a long list of loyal clients. She listens intently, thinks through things carefully before acting, and stays calm in the face of competing deadlines. She’s a great role model and mentor for her junior colleagues.

Tracy moves easily between the back-stage world of research with its many, solitary hours of data analysis and reporting, and the on-stage world of research where she delivers clear, focused presentations to senior managers and C-suite executives.

Areas of expertise:

Program evaluation, performance management, mystery shopping, online reporting design, government and citizen services, advanced analytics.

Sectors/Industry practice areas:

Municipal government, transportation, tourism, financial services, healthcare and pharmaceuticals, utilities, technology.

Tracy loves graphic design and has a growing Facebook following for her drawings and t-shirt designs. When not immersed in graphic design, Tracy plays the ukulele with immense enthusiasm.

Tracy holds a MSc from the University of Toronto.

My Social Network

Ask Tracy about… kayaking in windstorms.